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Marketing
Transformed

Marchitecture creates business transformation and growth for companies by building integrated sales and digital marketing strategies that use marketing communications fundamentals and purpose driven storytelling to drive results.

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Workshop Information

Waves of Change

Are you looking for new ways to create better alignment in your business and your life? This new book is a compilation of proven tools from various sources to help you thrive and succeed.

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Strategy Workshop

What is “energy” technology and how does it help you make better business decisions? Learn about a new growth mindset and tools that can transform your business and your life for positive results.

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Storytelling Workshop

Did you know neuroscience can affect your marketing strategy? Learn why and how using storytelling and marcom fundamental tools can successfully create audience engagement and influence buying behavior.

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SERVICES

Built on 25+ years of IT sales and marketing success, we leverage storytelling for business success.

Storytelling has been around for centuries as an effective way to communicate since the time of the caveman and the campfire. So why not use it to market your business value? Marchitecture operates as a chief marketing strategist supporting tech companies, small businesses, nonprofits, accelerators, incubators, and startups. We build story frameworks and integrate them into strategic digital marketing communications plans that are focused on customer impact and aligned with sales enablement goals. Using an agile approach, our services are flexible and can scale to meet your business needs in your environment. Our founder has been telling animated stories since she was a child, so it’s no surprise we have a passion for sharing a great story.

The Marchitecture Alliance Partner Network of seasoned marcom experts also help execute our world class services using industry best practices to drive results. Our clients will tell you that we can help you define your “why” and market your purpose to engage your target audiences and influence buying behavior. Every company has customer success stories to tell, we’ll help you share yours, create positive impact, and grow your business.

Hexagon #1

SPACER - DO NOT REMOVE

Discover

Identify priorities that align business
goals with expected outcomes.

Focus Areas

  • Discovery Sessions
  • Stakeholder Interviews
  • Findings
  • Plan Recommendations

Hexagon #2

SPACER - DO NOT REMOVE

Build

Create an integrated marketing
strategy to reach target outcomes.

Focus Areas

  • Target Audience Segmentation
  • Messaging, Branding, Tactics, and Channels
  • Digital Sales Enablement Programs

Hexagon #3

SPACER - DO NOT REMOVE

Execute

Identify resources to
ensure successful plan execution, measurement, and evolution.

Focus Areas

  • Account Direction
  • Project Management
  • Implementation Support
  • Metrics Reporting

Hexagon

If you need to increase brand awareness, customer engagement, launch a new company story, or drive product adoption, together we can build an integrated marcom strategy that will make a positive impact on your customers and accelerate growth.

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APPROACH

Aligning with Customer Needs. Constant market disruption from new technology or outside factors (like COVID) is either a growth trajectory that creates new opportunities, or a debilitating challenge that can close a company’s doors. As traditional software or product marketing tells the story of how technology or products work, the real focus should be on the problems that are solved and the positive impact of that transformation. Does your current marketing communications strategy tell your story and highlight your customer success?

ABOUT

We create agile integrated marcom strategies that are focused on customer needs and business results.

Companies have a unique opportunity and responsibility to drive business transformation. Your thought leadership and solutions can help customers navigate market disruption, so they can reinvent, innovate and evolve. Marchitecture helps enable this important transformation.

INDUSTRY EXPERTISE

  • Cybersecurity
  • Internet Security
  • Healthcare
  • Public Sector
  • Telecommunications

Meet Kathy Sebuck, CEO

Building on 25 years of successful field experience working in software sales and marketing leadership roles across multiple industries and markets, Kathy understands the dynamics of solving complex business problems to create results, relevancy, and business transformation. Her goal is to make a positive impact on people and business by offering strategic leadership stemming from a unique blend of entrepreneurship, authenticity and humor to generate results.

"Kathy is a driving force who brings a high level of energy that is contagious...Her expert problem - solving skills give her the ability to focus on the critical aspects of a business challenge and get outstanding results."

- Tom Hakos, Retired from Oracle

"Kathy brings a passion and focus to everything she does. Her marketing and communications expertise will be a great addition to any organization’s strategy."

- Maureen Blackwell, Executive Leadership Coach at empoweringLeaders

"Kathy has a sharp Marketing/Communications mind, is a complete team player and has a keen sense of how to get ‘stuff’ done, even in a highly matrixed organization."

- Steve Collins, VP of Cloud Communications at IBM Corporation

"Kathy is a stellar marketing executive with a unique ability to power through organizational clutter to deliver for business impact. She’s the person you want to build and deploy your strategic marketing plan."

- Nicole Armstrong, CMP, CMM, CED, Head of Strategic Events at MITRE Corporation

"I had the opportunity to work with Kathy over a number of years. I can attest to her as being a very high quality, energetic, hard worker who was a big asset not only for strategic communications and marketing, but also for general business advice. I highly recommend her."

- Mark McLaughlin, Board Vice Chairman at Palo Alto Networks

"Kathy’s ability to build a multi-faceted marketing, comms and PR strategy allowed us to take our business to the next level using fresh, out of the box ideas and thinking."

- Faisal Iqbal, Solutions Architecture Manager at Amazon Web Services

"Kathy’s understanding of marketing in the tech industry is extensive. She has a keen awareness of the need to understand exactly who you’re marketing to in order to drive sales, and takes a thoughtful approach to developing strategies and tactics with this objective in mind."

- Merridith Ingram, Co-Founder at 66+Co

"I hired Kathy to run Sun’s iForce Solution Center for government sales. She quickly took over and built the center from nothing to a model used across the US and into parts of Europe and Asia. I would recommend Kathy for any job in any company as I know her talent, abilities, and “get the job done” attitude would make her successful at whatever she tackles."

- Brad Kirley, Retired from Sun Microsystems

"Kathy has a unique ability, helping bridge sales and marketing by understanding complex problems while imagining creative and unique marketing programs that drive understanding and action throughout the sales funnel."

- Eric Pesachowitz, Media Consultant at GovLoop

"What sets Kathy apart is that she not only knows the ‘trade skills’ of marketing, but she possesses some rare talents that make her much more effective than others. She is always turning over ideas to make them bigger and push the boundaries of what’s possible."

- George Astacio, Jr., VP of Business Development at Blue Telescope

"Kathy is deft at clearing away the clutter often found in project collaboration work. She is exceptionally skilled at compiling the input of all participants to produce a very sharp and clear vision of project completion that gets everyone on board and working toward a common goal. I highly recommend Kathy for any leadership role that demands high performance and successful outcomes."

- Richard Jimmerson, Chief Information Officer at ARIN
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PARTNERS

At Marchitecture, we can help you build an integrated marketing communications strategy from the ground up focused on your customer needs. Our Alliance Partner Network leads by example in their area of expertise, each with a successful track record of influencing hundreds of millions of dollars in revenue annually. These trusted like-minded allies provide proven strategies and the creative know how to get things done, while embracing the same values of commitment, communication and collaboration as Marchitecture to drive repeatable results.