Marketing
Transformed

Marchitecture creates business transformation and growth for startups through integrated sales and marketing strategies focused on marcom fundamentals and authentic purpose driven storytelling.

Strategy Workshop

Learn to think and act based on “energy” technology to drive better outcomes. Take the guesswork out of strategic planning and build effective integrated marcom strategies.

Stories Workshop

Can neuroscience really affect your marketing strategy? Learn why and how to use storytelling and marcom fundamentals as a more effective approach to market startups and businesses.

What is a chief marketing strategist?

Find out how Marchitecture develops agile marcom strategies that evolve as you do with a cost-effective, customized team only when you need it.

SERVICES

Built on 25 years of IT sales and marketing success, Marchitecture operates in a chief marketing strategist capacity focused on supporting technology companies, accelerators, incubators, and startups. We help develop and execute strategic marketing communications plans that are integrated and aligned with sales enablement goals. Using a proven set of agile tools, our services are flexible and can scale to meet your business needs in your environment. The Marchitecture Alliance Partner Network of marcom experts are also available to help execute world class services using industry best practices to drive results.

Hexagon #1

SPACER - DO NOT REMOVE

Discover

Identify priorities that align business
goals with expected outcomes.

Focus Areas

Discovery Sessions
Stakeholder Interviews
Findings
Plan Recommendations

Hexagon #2

SPACER - DO NOT REMOVE

Build

Create an integrated marketing
strategy to reach target outcomes.

Focus Areas

Target Audience Segmentation
Messaging, Branding, Tactics, and Channels
Digital Sales Enablement Programs

Hexagon #3

SPACER - DO NOT REMOVE

Execute

Leverage Partner resources to
ensure successful plan execution, measurement, and evolution.

Focus Areas

Account Direction
Project Management
Implementation Support
Metrics Reporting

Hexagon

If you need to increase brand awareness, customer engagement, launch a new company story, or drive product adoption, together we can build an integrated marcom strategy that will make a positive impact on your customers and accelerate growth.

APPROACH

Aligning with Customer Needs. Constant market disruption from new technology or outside factors (like COVID) is either a growth trajectory that creates new opportunities, or a debilitating challenge that can close a company’s doors. As traditional software marketing tells the story of how technology works, the real focus should be on the business problems technology solves and the positive impact of that transformation. Does your current marketing communications strategy tell your story and highlight your customer success?

Momentum to Support The Buyer’s Journey

Anyone in sales knows that a customer-centric approach wins business, and selling technology is no different. But does your marketing model that same story? Strategic marketing plans focus on an integrated approach which builds momentum around customer engagement or “moments” in time that support a buyers’ journey – NOT executing one-off tactics. Marchitecture develops effective marketing strategies that are targeted, integrated, and create positive transformative business impact for your customers.

Introducing Model Marketing

Software companies have a unique thought leadership opportunity to help businesses innovate and reinvent themselves by implementing their technology. Just as children model what they see, a tech company’s brand persona, messaging, and behavior should reflect their customer’s needs. When it does, customers can become a mirror for their customers creating the butterfly effect. Build your company’s “marchitecture”, and your strategy can drive customer success.

More than Strategic Marketing Plans

The model marketing approach used at Marchitecture is bigger than just marketing technology. Our intent is to build customers for life by focusing on their needs and marketing the amazing stories of their business transformation. Marchitecture works with tech companies to find their voice, so they don’t get left behind in all the noise of digital disruption. We’ve been helping companies create thought leadership roles for years, and we can help yours too.

ABOUT

We create agile integrated marcom strategies that are focused on customer needs and business results.

Technology companies have a unique opportunity and responsibility to drive business transformation. Your thought leadership and software solutions can help customers navigate market disruption, so they can reinvent, innovate and evolve. Marchitecture helps enable this important transformation.

INDUSTRY EXPERTISE

Cybersecurity
Internet Security
Healthcare
Public Sector
Telecommunications

Meet Kathy Sebuck, CEO

Building on 25 years of successful field experience working in software sales and marketing leadership roles across multiple industries and markets, Kathy understands the dynamics of solving complex business problems to create results, relevancy, and business transformation. Her goal is to make a positive impact on people and business by offering strategic leadership stemming from a unique blend of entrepreneurship, authenticity and humor to generate results.

"Kathy is a driving force who brings a high level of energy that is contagious...Her expert problem - solving skills give her the ability to focus on the critical aspects of a business challenge and get outstanding results."

- Tom Hakos, Retired from Oracle

"Kathy brings a passion and focus to everything she does. Her marketing and communications expertise will be a great addition to any organization’s strategy."

- Maureen Blackwell, Executive Leadership Coach at empoweringLeaders

"Kathy has a sharp Marketing/Communications mind, is a complete team player and has a keen sense of how to get ‘stuff’ done, even in a highly matrixed organization."

- Steve Collins, VP of Cloud Communications at IBM Corporation

"Kathy is a stellar marketing executive with a unique ability to power through organizational clutter to deliver for business impact. She’s the person you want to build and deploy your strategic marketing plan."

- Nicole Armstrong, CMP, CMM, CED, Head of Strategic Events at MITRE Corporation

"I had the opportunity to work with Kathy over a number of years. I can attest to her as being a very high quality, energetic, hard worker who was a big asset not only for strategic communications and marketing, but also for general business advice. I highly recommend her."

- Mark McLaughlin, Board Vice Chairman at Palo Alto Networks

"Kathy’s ability to build a multi-faceted marketing, comms and PR strategy allowed us to take our business to the next level using fresh, out of the box ideas and thinking."

- Faisal Iqbal, Solutions Architecture Manager at Amazon Web Services

"Kathy’s understanding of marketing in the tech industry is extensive. She has a keen awareness of the need to understand exactly who you’re marketing to in order to drive sales, and takes a thoughtful approach to developing strategies and tactics with this objective in mind."

- Merridith Ingram, Co-Founder at 66+Co

"I hired Kathy to run Sun’s iForce Solution Center for government sales. She quickly took over and built the center from nothing to a model used across the US and into parts of Europe and Asia. I would recommend Kathy for any job in any company as I know her talent, abilities, and “get the job done” attitude would make her successful at whatever she tackles."

- Brad Kirley, Retired from Sun Microsystems

"Kathy has a unique ability, helping bridge sales and marketing by understanding complex problems while imagining creative and unique marketing programs that drive understanding and action throughout the sales funnel."

- Eric Pesachowitz, Media Consultant at GovLoop

"What sets Kathy apart is that she not only knows the ‘trade skills’ of marketing, but she possesses some rare talents that make her much more effective than others. She is always turning over ideas to make them bigger and push the boundaries of what’s possible."

- George Astacio, Jr., VP of Business Development at Blue Telescope

"Kathy is deft at clearing away the clutter often found in project collaboration work. She is exceptionally skilled at compiling the input of all participants to produce a very sharp and clear vision of project completion that gets everyone on board and working toward a common goal. I highly recommend Kathy for any leadership role that demands high performance and successful outcomes."

- Richard Jimmerson, Chief Information Officer at ARIN

PARTNERS

At Marchitecture, we can help you build an integrated marketing communications strategy from the ground up focused on your customer’s real concerns. Our Alliance Partner Network leads by example in their area of expertise, each with a successful track record in tech influencing hundreds of millions of dollars in revenue. These trusted like-minded allies also provide proven strategies and the creative know how to get things done while embracing the same values of commitment, communication and collaboration as Marchitecture to drive repeatable business results.