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Marketing Transformed

Marchitecture helps technology companies create successful marketing strategies that achieve results through customer storytelling.

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chief marketing strategist

[ cheef mahr-ki-ting strat-i-jist ] – noun

  1. A game changer, innovator and creative problem-solver who uses business goals to create marketing strategies that produce real results
  2. Marchitecture is your chief marketing strategist

SERVICES

Built on 25 years of IT sales and marketing success, Marchitecture operates in a chief marketing strategist capacity primarily focused on supporting mid-market technology companies, incubators, and startups. We work with your leadership team to develop and execute strategic marketing plans that are integrated and aligned with your sales enablement goals. Depending on your organizational structure and resources, we offer three types of services that are flexible and can scale to meet your business needs in your environment. The Marchitecture Alliance Partner Network of expert marketing partners are also available to help execute world class services using industry best practices to drive results.

Hexagon #1

SPACER - DO NOT REMOVE

Discover

Identify priorities that align business
goals with expected outcomes.

Focus Areas

  • Discovery Sessions
  • Stakeholder Interviews
  • Findings
  • Plan Recommendations

Hexagon #2

SPACER - DO NOT REMOVE

Build

Create an integrated marketing
strategy to reach target outcomes.

Focus Areas

  • Target Audience Identification
  • Messaging, Branding, Tactics, and Channels
  • Digital Sales Enablement Programs

Hexagon #3

SPACER - DO NOT REMOVE

Execute

Leverage Partner resources to
ensure successful plan execution, measurement, and evolution.

Focus Areas

  • Account Direction
  • Project Management
  • Implementation Support
  • Metrics Reporting

Hexagon

Whether you need to increase brand awareness, customer engagement, launch a company story, or drive product adoption, together we’ll market your solutions, so you can make a positive impact on your customers.

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APPROACH

Aligning with Customer Needs. In today’s business landscape, constant market disruption from new technology is either a growth trajectory that creates new opportunities, or a debilitating challenge that can close a company’s doors. As traditional software marketing tells the story of how technology works, the real focus should be on the business problems technology solves and the positive impact of that transformation. Does your current marketing activity highlight your customer’s business transformation journey?

ABOUT

We work with technology companies to create successful marketing strategies that are focused on customer needs and business results.

In today’s IT market, technology companies have a unique opportunity and responsibility to drive business transformation. Your thought leadership and software solutions can help customers navigate market disruption, so they can reinvent, innovate and evolve. Marchitecture works with mid-market software companies, mature startups, tech non-profits, and incubators to help lead business transformation.

INDUSTRY EXPERTISE

  • Cybersecurity
  • Internet Security
  • Healthcare
  • Public Sector
  • Telecommunications

Meet Kathy Sebuck, CEO

Building on 25 years of successful field experience working in software sales and marketing leadership roles across multiple industries and markets, Kathy understands the dynamics of solving complex business problems that create results, relevancy, and business transformation. Her goals are to make a positive impact on people and businesses by offering strategic leadership stemming from a unique blend of entrepreneurship, authenticity, and humor to generate results.

"Kathy is a driving force who brings a high level of energy that is contagious...Her expert problem - solving skills give her the ability to focus on the critical aspects of a business challenge and get outstanding results."

- Tom Hakos, Retired from Oracle

"Kathy brings a passion and focus to everything she does. Her marketing and communications expertise will be a great addition to any organization’s strategy."

- Maureen Blackwell, Executive Leadership Coach at empoweringLeaders

"Kathy has a sharp Marketing/Communications mind, is a complete team player and has a keen sense of how to get ‘stuff’ done, even in a highly matrixed organization."

- Steve Collins, VP of Cloud Communications at IBM Corporation

"Kathy is a stellar marketing executive with a unique ability to power through organizational clutter to deliver for business impact. She’s the person you want to build and deploy your strategic marketing plan."

- Nicole Armstrong, CMP, CMM, CED, Head of Strategic Events at MITRE Corporation

"I had the opportunity to work with Kathy over a number of years. I can attest to her as being a very high quality, energetic, hard worker who was a big asset not only for strategic communications and marketing, but also for general business advice. I highly recommend her."

- Mark McLaughlin, Board Vice Chairman at Palo Alto Networks

"Kathy’s ability to build a multi-faceted marketing, comms and PR strategy allowed us to take our business to the next level using fresh, out of the box ideas and thinking."

- Faisal Iqbal, Solutions Architecture Manager at Amazon Web Services

"Kathy’s understanding of marketing in the tech industry is extensive. She has a keen awareness of the need to understand exactly who you’re marketing to in order to drive sales, and takes a thoughtful approach to developing strategies and tactics with this objective in mind."

- Merridith Ingram, Co-Founder at 66+Co

"I hired Kathy to run Sun’s iForce Solution Center for government sales. She quickly took over and built the center from nothing to a model used across the US and into parts of Europe and Asia. I would recommend Kathy for any job in any company as I know her talent, abilities, and “get the job done” attitude would make her successful at whatever she tackles."

- Brad Kirley, Retired from Sun Microsystems

"Kathy has a unique ability, helping bridge sales and marketing by understanding complex problems while imagining creative and unique marketing programs that drive understanding and action throughout the sales funnel."

- Eric Pesachowitz, Media Consultant at GovLoop

"What sets Kathy apart is that she not only knows the ‘trade skills’ of marketing, but she possesses some rare talents that make her much more effective than others. She is always turning over ideas to make them bigger and push the boundaries of what’s possible."

- George Astacio, Jr., VP of Business Development at Blue Telescope

"Kathy is deft at clearing away the clutter often found in project collaboration work. She is exceptionally skilled at compiling the input of all participants to produce a very sharp and clear vision of project completion that gets everyone on board and working toward a common goal. I highly recommend Kathy for any leadership role that demands high performance and successful outcomes."

- Richard Jimmerson, Chief Information Officer at ARIN
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PARTNERS

At Marchitecture, we can help you build your marketing strategy from the ground up to focus on your customer’s real concerns. Our Alliance Partner Network leads by example in their area of expertise and have successful track records working in tech to influence hundreds of millions of dollars in revenue. These trusted like-minded allies offer proven strategies and the creative know how to get things done while embracing the same values of commitment, communication and collaboration as Marchitecture does to drive results and thought leadership.

CONTACT

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